Live and On-Demand Performances From Select Festival Artists Available via
AT&T blue room
SAN ANTONIO, June 9 /PRNewswire-FirstCall/ -- Music fans from coast to
coast are about to experience some of the best performers in rock 'n' roll,
jazz, Americana, hip-hop and electronica without ever leaving their homes.
AT&T Inc. (NYSE: T) announced today that the company will deliver the
exclusive webcast of the 2008 Bonnaroo Music and Arts Festival
(http://www.bonnaroo.com) via the AT&T blue room
(http://www.attblueroom.com). Performances from select festival artists
will be available daily, June 13 - 15, and archived on blue room for a
limited time. Artists scheduled to participate in the webcast include
Metallica, Mastodon, Raconteurs, Les Claypool, Ozomatli, Umphrey's McGee,
Fiery Furnaces, The Wood Brothers, Robert Randolph's Revue and more. A
complete performance lineup for the webcast of Bonnaroo 2008 will soon be
available on blue room.
"We are proud to consistently bring music fans the opportunity to
experience their favorite music when and where they want it," said Dan
York, head of Content and Programming, AT&T. "Through our agreement with
Bonnaroo, we're able to bring the thrill and excitement of one of the most
exciting events of the summer into the homes of music fans nationwide."
"AT&T blue room is an important part of our marketing initiatives,"
said Joey Schultz, vice president of AT&T Consumer Marketing. "As we
continue to deliver webcasts of today's top music festivals, such as
Bonnaroo, we create opportunities to introduce consumers to AT&T's full
lineup of products and service offerings."
Other live webcasts scheduled for the year that will be offered
exclusively by AT&T include Lollapalooza (Chicago, Aug. 1 - 3) and Austin
City Limits Music Festival (Austin, Texas, Sept. 26 - 28). Additional
festival webcasts will be added to blue room throughout the next several
months. The Bonnaroo Music and Arts Festival is a four-day camping festival
held on a beautiful 700-acre farm in Manchester, Tenn., every June. The
multistage event brings together some of the best performers in rock 'n'
roll, along with dozens of artists in a variety of complementary styles.
The blue room is an online music and sports destination that helps fuel
the sales of the company's core offerings -- high speed Internet, wireless,
voice and video -- while building an affinity for the AT&T brand in the
entertainment space. For the complete array of AT&T offerings, visit
http://www.att.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings. In
2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired
Telecommunications Company list and No. 1 on America's Most Admired
Telecommunications Company list. Additional information about AT&T Inc. and
the products and services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
AT&T logo and all other marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies.
Note: This AT&T news release and other announcements are available as
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review this announcement in the AT&T newsroom at
http://www.att.com/newsroom.
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